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OUR STORY

ABOUT OUR FOUNDER

White Deev’s founder, Saeedeh Rahmati (she/her), has over ten years of experience working with and learning from master goldsmiths in her hometown of Tehran, where she established her first studio and ran a successful custom jewellery business for over five years, before making Toronto her home. Saeedeh’s work is inspired by life, and the human body is her canvas for the expression of her life embracing ideas, with jewellery as her medium. Saeedeh has consistently demonstrated her ability to comprehend and relate to the needs and concerns of her clients while maintaining the integrity of her artistic vision towards creating unique and meaningful wearable pieces of art. She founded White Deev in 2022. 

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ABOUT WHITE DEEV

​We are a Toronto based jewellery studio. We specialize in creating commissioned pieces of jewellery for our clientele. Over the years our experienced craftspeople have created countless, one of a kind, pieces of jewellery. Our team is ready to help you explore your design ideas, come up with a practical and feasible design, and finally fabricate a unique piece of jewellery as you had envisioned. In addition, we carry a selection of ready to wear jewellery, designed and fabricated with the same careful consideration as our one of a kind pieces.

READY TO WEAR COLLECTIONS

Our ready to wear pieces are thoughtfully designed and masterfully fabricated. We have a limited production volume, which makes our pieces unique and more meaningful. We update our collections and develop new designs regularly. We encourage our clients to browse our collections and look for a new piece of jewellery they may like to have, or a present they may want to give to someone dear to them. Maybe even find the inspiration for their next commissioned piece. 

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